There are reasons to believe that an e-commerce site could do well by switching to a mobile app or it should have at least an app to target mobile customers. The increasing demand for mobile application development in Sydney is an indication of the popularity of mobile apps.
Reasons for using mobile apps
1. Apps are faster than websites
Applications are almost 1.5 faster to sites because the apps store data locally on mobiles. Local data storage allows quick retrieval of information but websites have to fetch data from web servers.
2. Personalized content
An app can provide personalized content according to the behavior and buying patterns of customers. It is like one-on-one communication between business and targeted customers.
3. Quick access
Mobile apps can be made to work both online and offline. It is really wonderful to play music, games or read the news even when you are offline. A website can never provide this kind of service.
4. Use native features
Mobile apps can be developed to incorporate the native features of devices they are used in. For example, an app can use the camera, scan QR and Bar codes and use GPS to connect with maps.
5. Help in SEO
Google ranks in-app content too. It is an opportunity for websites with mobile apps to get a higher rank with the help of in-app content. Mobile apps can be optimized for greater visibility on SERPs.